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ตอนแรกแค่อยากเพิ่มความสนุกในกลุ่ม VIP ทีมออกแบบวาดเวอร์ชันแรก — "ไม่กลัว" เจ้าอ้วนเท้าเอวจ้องตา กลุ่มตอบรับดีมากจนต้องวาดเพิ่มกว่า 40 แบบ: ชนะส่ง "GO" ซูเปอร์แมน แพ้ส่งหน้าร้องไห้ ไม่รู้ตัวก็กลายเป็นรหัสลับในกลุ่ม
คอลเลกชันกีฬา
A sportsbook brand's mascot had better know how to play. The design team put Ah Fu in a #88 jersey — 88 being both the brand's code and an auspicious number. The red colorway was a nod to Manchester United, from the era when FYT first fell in love with football. Ah Fu in a jersey looks exactly like that one friend who's always the loudest at the stadium.
คอลเลกชันสำนวน
One day the team had an idea: what if Ah Fu taught Chinese idioms? And so the "Ah Fu's Unanswered Questions Channel" was born. Three Men Make a Tiger, Cover the Sky with One Hand, A Drop in the Ocean… each idiom got a brand-new illustration with Ah Fu playing a different role. Over twenty paintings, no two alike. A betting brand doing cultural education sounds odd on paper, but Ah Fu wandering through ancient proverbs somehow just works.
การ์ตูนต้นฉบับ
After drawing all those stickers, the team's hands were itching to tell a full story. Ah Fu was sent to the basketball court — dribbling, passing, shooting, panel by panel. Look closely at the courtside ads in the frames and you'll spot the RICHE88 logo hiding in there. Not product placement exactly — more like a little easter egg the designers left behind.
โมเดล 3 มิติ
Drawing on paper wasn't enough — the team wanted Ah Fu to stand up. A 3D modeler was brought in to sculpt the flat character into a solid figure, one detail at a time — front, side, back, even the curve of that signature swirl hairstyle, tweaked over and over. The final model hit production-grade precision. The figurines were never mass-produced, but the turnaround stayed — Ah Fu's most "three-dimensional" moment.
แอนิเมชัน
That was the year "Little Apple" went mega-viral, and the team said: let Ah Fu dance it too. So they did — 89 frames, all hand-drawn, right down to the RICHE88 sign on the stage backdrop. The running football loop next to it is only a few frames long, but there's something very "FYT" about that charging-forward energy. Making stickers is one thing; making animation is a whole different game — but this team couldn't sit still.
ออกแบบอีเวนต์
Around holidays, the platform would run interactive events. The Wishing Pool was one of them — members made wishes online, and Ah Fu stood by the pool as the "wish guardian." These assets were only used inside the platform, never published externally. But precisely because they were just for members, the team put extra care into them — Ah Fu's expression in the artwork is genuinely earnest, like he's really making that wish for you.
แนวทางแบรนด์
As more Ah Fu artwork piled up, the team started worrying: what if someone uses him wrong? So they built a proper brand guide — approved colors, typography pairings, proportion rules, background restrictions… even a full page of "Do Nots." It seems like overkill at the time. But ten years later, that perfectionism is exactly why Ah Fu still looks like Ah Fu, no matter where you see him.
