FYTBET (富易堂) — VIP Sports Betting Platform Since 2011
Where Betting Becomes Entertainment
EST. 2011.11.11
From the archives · 2014
FYT launched at 11:11:11 AM on November 11, 2011 — the once-in-a-century "Century Singles' Day." A timestamp you don't forget, and neither did the brand.
Born under the Cube group alongside 188BET, FYT started with Isle of Man and PAGCOR dual licenses from day one. The compliance foundation was laid before the doors even opened.
Cube was a heavyweight in Asian gaming, and 188BET was its flagship — a name any serious sports bettor recognizes. Sharing that lineage gave FYT battle-tested operations and deep industry resources from the start.
Trust starts with compliance. Isle of Man — globally recognized for strict standards. PAGCOR — Asia-Pacific regulatory coverage. Dual licensing was uncommon in those early years. That kind of foundation doesn't get built overnight.
Forum Era · Passionate About Football
When Chinese forums were the internet, FYT was there — Tianchao, Wanbet, Huaren, Betboy, Haiyan. Not buying banner ads, but joining conversations, responding to feedback, running community events. Trust earned the old-fashioned way.
The brand evolved from 富易堂 Riche88 to FYTBET. The tagline went from "Want to win? It's not hard at all!" to "Where betting becomes entertainment" — a shift from pure competition to a broader vision. Fifteen years on, the look has changed; the commitment to members hasn't.
FYT never stayed behind the screen. A partnership with Juxing, Macau's VIP concierge group, placed the brand magazine in casino VIP lounges — bridging online to offline in the most exclusive setting.
For the 5th anniversary, VIP guests were taken to Macau Tower for the 233-meter bungy jump — turning a tagline into a 10-second freefall. The Singapore F1 street circuit drive carried the same message: step up, and winning follows.
In invitation-only lounges, the brand magazine sat beside luxury lifestyle publications — a quiet signal of belonging. The Juxing lesson: in Macau hospitality, every guest is a relationship, not an account number.
Don't tell people how good you are — let them feel it. Trust forged at 233 meters is something no ad budget can buy. When banner ads were the norm, FYT stepped into the real world. These experiences became the blueprint for bringing Macau's concierge standard into digital.
Ah Fu arrived in 2015 — brown swirl hair, red suspenders, the character "富" on his chest. Part mascot, part brand signature. If you know Ah Fu, you know FYT.
He's shown up at VIP events, charity matches, and in the social sticker sets that members use daily. Not a corporate mascot — more like an inside joke that only the community gets.
Over 40 design iterations went into every expression. "No Fear," "Call Me," "BUSY," "BYE," "X TALK" — stickers that members use daily, spreading through VIP circles organically.
The standout collectible is the 10-piece anniversary mug series, telling Ah Fu's growth story. Every Lunar New Year brings a limited zodiac golden figurine — Golden Horse, Golden Goat, Golden Monkey — annually updated for VIPs only. Gold-plated cards, spirits, and watch bands — these are gifts reserved for the members who matter most.
Beyond stickers and merchandise, the design team created a comic series for Ah Fu — stories of Ah Fu and his friend on the court, capturing the bond between the brand and sports in a lighthearted style. The RICHE88 logo appears naturally in every panel, not as product placement, but as part of Ah Fu's world.
Fifteen years, five redesigns — each one driven by the same question: how do we make the experience better for our members? From the original grey-blue to a rich red-gold era, then bold black-orange, an all-orange experiment — ultimately returning to refined black-orange. No chasing trends. Just relentless refinement for the people who use it every day.
Grey-Blue Era (2011)
— Launched as "富易堂 RICHE88" with a clean, minimal interface designed for smooth betting.Red-Gold Era (2015)
— Deep red with gold accents, coinciding with the Macau Juxing International partnership. A more mature, premium look that matched the VIP concierge positioning.Black-Orange Rebrand (2020)
— Became FYTBET with bolder visuals and more intuitive navigation. During the pandemic, the brand stood with its members through a public social responsibility statement.All-Orange Experiment (2021)
— App v3.0 pushed boundaries. The advantage of in-house development was clear: idea to launch with zero external dependency.Refined Return (2026)
— App v4.1 with daily check-in rewards, referral bonuses, lucky red envelopes, and VIP club perks. Every upgrade is a direct response to member feedback.
The VIP way started in Macau. Working alongside Juxing's concierge team taught FYT what real hospitality looks like — and that DNA now runs through everything the platform does, online and off.
For New Year, VIP members received a limited edition Haig Club Scotch whisky — the Beckham-endorsed brand. The choice of gift says everything about how the brand sees its guests.
VIP gifting went beyond Haig Club. FYT offered active members a Marvel hero collector series — officially licensed Dragon models of Thor, Iron Man, Captain America, and Hulk. Each figure was limited edition, earned through turnover milestones. A thank you that sits on your shelf, not in your spam folder.
From limited-edition whisky to Marvel figures, gold-foil playing cards to anniversary mugs — every gift is curated, not mass-produced. It's not promotion. It's the quiet understanding between a brand and the people who trust it.
Every Lunar New Year brings a zodiac golden Ah Fu figurine — Golden Horse, Golden Goat, Golden Monkey — a new edition annually, for VIPs only. Gold-foil playing cards, premium spirits, custom watch bands, branded ashtrays — none of it for sale. These are gifts reserved for the members who matter most.
Today's VIP Club carries on that tradition digitally: daily check-in rewards, lucky red envelopes (up to 1,888 weekly), referral bonuses through the Friend Share PLUS program, and gacha surprises. The medium changed; the care behind it hasn't.
May 2, 2015, Guangdong Provincial People's Stadium. The Chengshi Cup charity match, co-sponsored by FYT. The highlight: a heartwarming 33-vs-11 match — 33 children from Guangzhou Social Welfare Institute against 11 veteran national players.
National stars like Qu Chuliang and Hu Zhijun (1994 top scorer) set aside their titles to play. Broadcast on Guangzhou TV, all proceeds benefited educational assistance for orphaned and disabled children. Some things are worth more than winning.
"The Forgotten Children" — this documentary report's title was also the starting point of FYT's charitable mission. The team traveled deep into rural China, donating funds to schools, delivering cooking oil, rice, and daily necessities to families in need. Wearing charity t-shirts printed with "Spread the Love," they crossed mountains to hand school bags, footballs, crayons, and stationery directly to children.
This was not remote donation — it was hands-on action. The team walked into remote villages, along muddy paths, to homes that rarely see outside visitors. Vans loaded with Sichuan specialty cooking oil and rice were tangible expressions of the brand's social commitment. The smiles on children's faces when receiving new school bags and stationery are a return no commercial success can replace.
Your data security and experience are non-negotiable. FYT's entire system is built in-house — front-end, back-end, infrastructure, end to end. No third-party shells, no white-label shortcuts. When the code is ours, your information stays safe.
In-house development also means we build what members actually need. Fortune Insurance is the proof — 100% betting insurance where you keep your winnings, and losses are returned the next day. No one else offers this because it requires ground-up engineering. Four sportsbooks under one roof: XJ (188BET legacy), Pinnacle (sharpest global odds), InPlay Matrix (live-betting specialists), and PM Sports — compare everything in one place.
Beyond sports, everything is here. Live dealers, slots, eSports, card games, lottery, and fish hunter — one account, one app, no switching between platforms. Deposit, bet, withdraw — all seamless.
Seven payment channels, your choice: USDT for speed and privacy, Alipay and WeChat Pay for instant mobile transactions, e-CNY for China's digital currency, GBPay and EBpay for flexibility, and bank transfer for the traditional route. However you prefer to move funds, the platform accommodates.